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阿布拉尼-蘇菲林杜,意大利最珍貴的意大利面食設計

時間:2019-06-28 11:41

Design: Peier Zhu
Project Type: Student Project
School: RMIT university
Course: Bachelor of communication design
Tutor: Rental Gallina
Location: Melbourne, Australia
Packaging Contents: Pasta
Packaging Substrate / Materials: Paper, Thread ribbon
Printing Process: Gold ink, Digital printing, Ribbon printing


意大利面“蘇菲林杜”,也被稱為“上帝的絲線”,是世界上最稀有的意大利面,很難制作,只有三名婦女在偏遠的山坡小鎮(zhèn)諾羅,在崎嶇的意大利撒丁島,知道如何做。這個項目是為了創(chuàng)造一個豪華包裝這個特殊的意大利面品牌‘艾布拉尼’。



My design concept was inspired by Nuoro's senery, their churches and old towns. The main design element is the 'A' in the logo which was composed by two letter ‘A’. I made it looks like a church but still can see it's a letter'A'. Another design element is a repeating pattern created by fine lines. Because Su filindeu is made by pulling and folding semolina dough into 256 perfectly even strands, and then stretching the needle-thin wires diagonally across a circular frame in an intricate three-layer pattern. This inspired me to create a repeating pattern by using fine lines to reflect the making process. 

The color choices were dark brown and stone tones with gold ink to increase the luxury feeling. I kept the outside simple and mysterious what luxury brands always do. Inside of the box, there is an envelope with a information card and a business card inside. Second layer is a glass in paper with a gold sticker.



什么是獨一無二的?
有一個定制的絲帶打印的三維標志,這看起來真的豪華和優(yōu)雅。我想讓包裝看起來和諧,所以很多細節(jié)都被仔細考慮過了。標簽和信封顏色相同,但紙張重量不同。外包裝和卡片都是亞麻紙,但重量也不同。等級制度也得到了很大的考慮。不同顏色的文字和標識。




標簽:阿布拉尼 意大利面食設計 面食設計 品牌產(chǎn)品包裝設計公司

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